Blog

How People Make Decisions?

Neuroscience and Marketing: How People Make Decisions – Part 1 and 2 Session 1 will take place on Thursday and Session 2 on Friday Have you ever wondered why some campaigns connect with people while others fail? Want insight into how the brain makes decisions that compel people to take action? Explore the science behind…
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Keynote Will Bowen on Complaint Free Business

Will Bowen: Funny Motivational Speaker, #1 Bestselling Author, and World Authority on Complaining!     In 2006 Will Bowen was the minister of a small midwestern church delivering a series on prosperity. Will noticed that his congregation all said they wanted greater prosperity– that is: more stuff. But, they all complained about what they already…
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Is Your Digital Advertising Smart?

You know you need digital advertising to drive traffic to your website, but do you know which channels to advertise on to generate the best leads? Not all channels are created equal – each serves a unique purpose and aligns to a different stage in the renter’s journey. If you want to maximize the effectiveness…
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Facebook is in the House

Manny Walton, Client Solutions Manager at Facebook and Tiffany Wang, Client Partner in Real Estate at Facebook will present on the topic entitled “Navigating the Evolving Social Media Landscape – Facebook POV” The State of the Industry from the Point of View of Facebook Facebook has been at the forefront of protecting its user’s privacy,…
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Create Winning Facebook and Instagram Video Ads

Discover the secrets of creating high-converting video ads on Facebook and Instagram. In this intermediate-level session, you’ll learn what every multifamily marketing team needs to know. Key Takeaways from This Session • How to time your message for maximum impact • The one key element your ad must have • Learn to position your solution…
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Instagram Success: How to Outsmart Algorithms and Use Analytics

Instagram has over 1 billion active users and over 60% of those users are millennials. More than 80% of millennials say renting is more affordable than owning a home? If you are looking to connect with those millennials online then Insta is where you need to be! However, the ever-changing algorithms and analytics can be…
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Google’s Head of Industry, Home and Consumer Services to Speak

Shawn McGahee, Head of Industry, Home and Consumer Services at Google, will share key consumer behaviors and trends and opportunities in social marketing.  In this session, he will identify audience opportunities, how you can leverage YouTube, and provide marketing strategy recommendations drawing on his vast experience in deciphering analytics. Shawn is tenacious about performance. While…
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How to Create “Thumb-Stopping” Social Media Content

Are declining attention spans killing your social media engagement? Mobile devices have become an indispensable aspect of daily life. These days people scroll through their social newsfeeds so fast that you could spend hours crafting the perfect post, and still have people swipe on by without noticing it. We’re living in a new marketing era.…
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A Content-Driven Approach to Conversion Optimization

Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and residents. So why aren’t more of your visitors becoming leads? We’re going to breakdown the main factors in terms you haven’t heard before. It begins and ends with content. After planning 1000+ websites over the last…
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Andrew Davis’ Keynote in 2020: The Curiosity Factor

Andrew Davis, the highest-rated and most exuberant speaker from 2019, will be talking about the curiosity factor in his 2020 keynote. The psychological phenomena creative brands employ to earn and own attention in a noisy world. Attention in today’s online world is harder and harder to garner than ever before. Our tenants, prospects, and even…
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