January 9-11, 2019 | The Meritage Resort and Spa | Napa, CA

Blog

Embrace Your Loyalty Loop

Keynote: The Loyalty Loop – How small things add up to big business We spend a lot of time telling our prospective tenants how different we are. But conduct an online search for a rental property in any market, and you’ll quickly find that we all look and sound the same. We ALL have images…
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How to Maximize the Impact of Instagram

Globally recognized Instagram expert Jenn Herman will show us how to maximize the power of this platform. Millennials account for the largest demographic of rental tenants today. And do you know where millennials hang out? On Instagram! Join Jenn Herman, the world’s forefront blogger on Instagram marketing, for a jam-packed session that will give you…
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HubSpot: Staying Ahead of the Social Algorithm

Back by popular demand and always one of our most highly rated speakers, Dylan Sellberg, Product Manager at HubSpot,  returns to MSMS in 2019! Dylan is presenting “Staying Ahead of the Social Algorithm.” It’s no secret that HubSpot knows social media, with nearly 5 Million Monthly blog visits, 800k Twitter followers, and nearly 2 million Facebook…
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Announcing Our 2019 Keynote: Andrew Davis

We are thrilled to announce that Andrew Davis will be our opening keynote speaker for the 2019 Multifamily Social Media Summit! Andrew joins our illustrious past keynotes who have included Marcus Sheridan, Jay Baer, and Chris Brogan. Some of Andrew’s accolades include (and the last bullet is particularly intriguing): One of the Top 25 Jaw-dropping…
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Multifamily Edition: 5 Easy Social Media Updates to Keep Prospects Engaged

By Sara Monzingo Welcome to 2018! The holidays are through, and everyone is getting back into the swing of business-as-usual. For multifamily in particular, right now is a great time to take stock of your online presence and revamp your approach. During this lull before leasing season picks up again come April, you have time…
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The Resident Voice Batters or Resident Voices Matter

The Importance of Timely Responses to Social Presence By Hila Shpigelman Now more than ever apartment communities are paying close attention to their online presence. As ratings and reviews continue to increase in importance, comments can drastically move the needle one way or the other. It’s critical to thoughtfully manage all comments – good or…
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Why Instagram Stories Belongs in Your Social Media Program

By Erica Campbell Byrum from ForRent.com Not so long ago, Facebook was the only game in town for property managers who wanted to engage current and prospective residents on social media. With a massive user base that includes well over 80% of online adults 18-59 and nearly 70% of those older than 60, it’s still…
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Tackling Facebook for Multifamily: A Paid & Organic Approach

By Sara Monzingo Facebook boasts more than 2 billion users globally. And according to Facebook CEO Mark Zuckerberg, the average U.S. user spends more than 50 minutes a day on the social site. Between their job, relationships, personal responsibilities, and Netflix – that is a sizeable chunk of devoted attention, which means a lot of…
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4 Ways Instagram Can Improve Customer Engagement

By Mark Ham Well, social marketers, the reports are in: Instagram is officially one of the hottest social platforms for customer engagement. In fact, according to a recent article in Forbes, “Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 500 million active users, it’s currently the second most popular…
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Improving Your Resident Engagement

Listen to your residents. You – and your residents – will be happy you did. By Hila Shpigelman Oftentimes the question is asked: how do I get my residents more engaged? How do I ensure a high level of satisfaction? How can we keep them happy? First and foremost, let’s define resident engagement. It’s about…
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