Despite what social media would have you believe, “reach” is overrated. Results come from resonance.

Whether you want to retain residents or attract new ones, inspire your team or own the room during high-stakes moments, we have to embrace one hard truth:

It’s not what you KNOW that causes them to act. It’s what you SAY.

What you say (and how they feel about it) determines whether or not they act.

You'll walk away knowing:

  1. How to compete on the power of your ideas, not the volume of your content
  2. A storytelling structure to amp the efficacy of your words, wherever you show up
  3. How to produce higher-impact content, without magically adding resources


In this fast-paced, inspiring talk, author and podcast host Jay Acunzo will take us inside the process of how the world’s best storytellers tweak their delivery to ensure they resonate deeper, stand out easier, and produce higher-impact content more consistently.

What would it take to ensure more of our work actually worked? We have to get off the hamster wheel and produce more valuable, more original content — content that inspires action.

Jay Acunzo is on a mission to help others make what matters. He’s the cofounder of the Creator Kitchen, where content marketers learn to become effective storytellers, and he’s held media and marketing roles at ESPN, HubSpot, Google, a tiny startup, and a top-tier VC firm. When he’s not working behind the scenes as a creative coach with experts, entrepreneurs, and marketers, Jay writes books, gives speeches, and hosts the popular podcast, Unthinkable. His grandest aspiration and probably delusion is to become the Anthony Bourdain of the online creator space.


Friday Keynote: Amplify Your Marketing Impact -Integrating Multi-channel Efforts Without Increasing Your Workload

You're managing campaigns across many channels - social, email, SEO, paid ads, and more. But fragmented efforts deliver fragmented results. How do you coordinate channels to multiply your ROI? You must efficiently repurpose content, identify patterns in performance data, and apply insights across channels. Join 20-year marketing veteran Dale Bertrand as he unveils his playbook of strategies that fully exploit each channel's unique strengths and translate insights to other channels, ultimately multiplying your marketing results without additional effort.


  • Identify useful patterns across channels
  • Repurpose content across channels to maximize value
  • Connect channel insights to pinpoint optimization opportunities
  • Optimize customer touchpoints driving awareness and conversion



Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. Dale is a marketing leader, technologist and real estate investor. He advises businesses in industries related to his expertise, including hospitality, healthcare and technology. He has trained marketing professionals at TripAdvisor, Microsoft, HubSpot, and Proctor & Gamble. Dale applies his graduate school work in artificial intelligence to search engine marketing. He has BS and MS degrees in Computer Engineering from Brown University.