Keynotes

Opening KEYNOTE TALK: Digital Doppelgänger(s):  How savvy teams are augmenting their unique talents using the magic of AI - Andrew Davis

 

 

Artificial Intelligence feels like magic.

Draft a smart prompt, and presto! ChatGPT writes your community announcements, today's social media post, and an email response to a prospect. Task Google's Gemini to respond to a property review, and BOOM! An instant, professional, and intelligent response. Want a picture for a property blog post? Ask MidJourney. Need some awesome Broll for an IG post? Voilà, SORA does it.

AI is truly awe-inspiring.

But let's face it: Most AI-generated content is impersonal at best and downright terrible at worst. It doesn't sound like you or your brand. It's generic.

That is – until you start building your Digital Doppelgänger.

Your Digital Doppelgänger is more than an AI-powered creative collaborator. It's your virtual twin, deeply integrated with your strategy to enhance engagement and foster a sense of community online.

Your Digital Doppelgänger isn't just AI.
They are IA – Intelligence Augmentation.

They don't just automate tasks; they enrich your creativity and strategic planning, ensuring every post, email, or campaign feels genuinely connected to your audience.

(Of course, they have the power to destroy too.)

In this exhilarating 45-minute session, Andrew Davis (and his Digital Doppelgänger) will reveal how to construct your AI-powered creative allies. He'll guide you through a four-step process tailored for multifamily social media marketers, showing you how to save dozens of hours while elevating your content's impact. You'll also discover how to maintain trust in an AI-enhanced world.

Most importantly, Andrew will demonstrate why AI can make YOU more valuable than ever.

So, are you ready to create your first Digital Doppelgänger and revolutionize how you connect with your communities?

Who is Andrew Davis?

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Voted Top 25 Favorite Speakers in the World: One of Meeting & Convention Magazine's easiest speakers to work with: right after President Bill Clinton and Anderson Cooper.

25 Jaw-Dropping Marketing Speakers You Must See: Included in this stellar list of spectacular speakers compiled by event publisher Bizzabo, including Gary Vaynerchuck, Seth Godin, & Rohit Bhargava.

Marketing Hero Award Recipient:  Only awarded twice a decade, Andrew Davis is only the second global Content Marketing Hero Award recipient.

 

Keynote # 2: Unlocking the Power of User-Generated Content - Transform Your Social Media Strategy - Neal Schaffer

 

 

 

Creating a constant stream of content for social media can feel like an endless task. But what if you could harness the creativity of your community to generate engaging, authentic content for you? User-Generated Content (UGC) is a game-changer, offering fresh, relatable content that can drive organic engagement far more effectively than traditional methods. Join digital marketing expert Neal Schaffer as he shares his proven strategies for leveraging UGC to replace the content creation hamster wheel with a sustainable and successful approach.

Takeaways:

  • Understand the value and impact of User-Generated Content on organic social media engagement.
  • Develop a team of UGC creators and long-term brand ambassadors.
  • Initiate partnerships with local influencers to kickstart your UGC campaign.
  • Implement strategies to continuously encourage and curate high-quality UGC.
  • How to leverage marketing tools and generative AI to create a workflow around UGC.

About Neal Schaeffer

Global digital and social media marketing keynote speaker Neal Schaffer has a unique ability to demystify and inspire businesses and professionals to understand and truly embrace the potential that social media has for many business objectives including sales, business development, and marketing for B2B, B2C, non-profit organizations, as well as government institutions.

Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He has presented at national conferences on marketing and social media including Social Media Marketing World, Marketing Profs B2B, Social Media Strategies Summit, Corporate Social Media Summit, iStrategy, Content Marketing Conference, and the Gravity Summit on Social Media. On top of that Neal teaches as part of Rutger University Business School’s Mini Social Media MBA program as well as the Irish Management Institute’s Digital Business program. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Neal’s presentations are a mixture of educational training workshops that focus on specific social networks as well as more advanced social media keynote presentations that focus on concepts, trends, and the future.