ADVISORY BOARD

Lindsay Duffy
Associate Managing Director
Mark Taylor

Lindsay Duffy is the Associate Managing Director for Mark-Taylor, an Arizona based developer, owner and investment manager of Class-A multifamily real estate. Lindsay brings 20 years of Marketing, Operations, Sales and Training experience in the Multifamily arena.

Lindsay's vast experience has equipped her with the knowledge and expertise to assist teams in leasing up their communities, marketing various assets from value add to new builds, start-up property operations, as well as providing exceptional customer service to our clients.

Lindsay's roles have included corporate branding, sales and property marketing, social media strategies, personal brand strategies, marketing analytics, leadership coaching, employee training and mentoring, and realigning marketing and performance strategies based on operating budgets and occupancy needs.

She is passionate about cultivating a positive work environment with an amazing culture that encourages growth and innovative ideas. Lindsay has a Bachelor's in Business Management and Marketing, and is a dedicated speaker at a variety of multifamily conferences including Social Media Summit, AIM and NAA.

Jessica Mancuso
Director of New Development Marketing
Asset Living

Jessica has spent the past 11 years within the Student and Multifamily sectors, managing New Development and Stabilized assets. She has held numerous positions with her longest tenure in the Regional Marketing Director/Regional Leasing & Training Director capacity overseeing a multimillion-dollar portfolio averaging 15 sites nationwide.  For the past 3 years, Jessica has served as Director of New Development Marketing for Asset Living. She is responsible for overseeing the division's daily operational activities while leading the corporate regional team including their individual portfolios and assisting with business development client relations. Jessica is originally from Orange County, California where she studied Marketing in Los Angeles at the Fashion Institute of Design and Merchandising. She currently resides in Denver, Colorado with her family. Jessica has been a member of the UN Foundation (unfoundation.org) in the Denver Metro chapter for the past 5 years.

Daniel Paulino
Vice President, Digital Marketing
Bozzuto

With nearly 20 years of experience in marketing across various industries, Daniel is charged with creating the digital marketing strategies to support Bozzuto's entire portfolio of managed communities. His team is responsible for lead generation, campaign development, data analytics, marketing operations, website development, and the martech stack that support over 87,000 residential units across Bozzuto's nationwide footprint. Daniel is passionate about continuously refining and leveraging data-driven approaches to optimizing return on investment in media budgets and technology platforms. He holds an MBA with dual concentrations in Marketing and Finance from the Katz Graduate School of Business at the University of Pittsburgh.

Leslie Parker
Marketing Manager
RedPeak

Leslie Parker joined the organization at the beginning of 2021 as the Marketing Manager. Her resume includes over 27 years of industry marketing experience at AIMCO, MAA and Laramar, supporting communities in more than ten states including new development lease-ups, small buildings, and conventional and affordable housing assets. No stranger to expansion and scale, Parker has a history managing large portfolios of over 60 properties and 18,000 units; and has received numerous awards and accolades in her career for marketing and cultural contributions.

Stephanie Versin
Senior Vice President,
Marketing and Leasing
Veritas Investments

As an accomplished marketing executive with international experience, Stephanie Versin has more than 20 years of experience in some of the most important pillars of marketing: brand building, marketing strategy, marketing operations and efficiency, customer experience innovation, digital marketing transformation and new marketing technologies.  A 2022 honoree as a Most Influential Women in Bay Area Business, Ms. Versin is committed to achieving company goals while also elevating colleagues -- developing their confidence and self-awareness, teaching self-advocacy, and encouraging effective communication.

In 2014, Ms. Versin was brought into multifamily industry, as Vice President at San Mateo-based Prometheus Real Estate Group. There, she oversaw the marketing and branding of the firm’s 15,000-unit portfolio and employed her passion for marketing and her aptitude for strategic planning to execute a successful refresh of the Prometheus brand.

In 2022, Ms. Versin joined privately held apartment manager Veritas Investments as Senior Vice President for Marketing and Leasing, a new position leveraging her diverse experience in real estate, hospitality, and business.  Her role includes unifying the sales and marketing function to support a more seamless customer-centric experience while leveraging the firm’s tech-forward infrastructure and enhancing the company’ central leasing and marketing office. Veritas manages more than 7,000 apartments and ground-floor commercial retail space in West Coast markets.

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Jaemi Carkin

Director, National Marketing
Greystar

Jaemi Carkin is director of national marketing for Greystar, with management oversight of select enterprise clients in the company’s client portfolios as well as the national reputation management program. Prior to her work in client marketing, she was responsible for property-level marketing, branding, and communications strategies. Active in the multifamily industry since 2001, Jaemi’s experience includes development and promotion of branding, reputation and social media, and digital strategies for numerous community lease ups and rebranding projects, including management of multimillion-dollar media budgets. Prior to joining Greystar following the company’s acquisition of Riverstone Residential Group, she served as manager of client and regional marketing for Riverstone, as well as marketing manager for AvalonBay Communities. Jaemi holds a bachelor’s degree from Franklin Pierce University.

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Robert Gasteiger

Vice President, Marketing
D.R. Horton

Robert is Vice President of Marketing for the property management group of D.R. Horton, the country’s largest homebuilder. A dynamic marketing leader, he brings a wealth of experience and expertise to his role. He is responsible for developing the marketing vision, strategy, and execution for D.R. Horton's single-family build-to-rent and multifamily rental communities. In addition, he is tasked with building a team of marketing professionals and creating a new brand identity that aligns with the value and reputation of their parent company.

Prior to joining D.R. Horton, Robert oversaw marketing and communications for Steadfast Living, a multifamily REIT with more than 25,000 units across 13 states. During his tenure, he successfully built brand awareness and enhanced visibility for Steadfast Living's growing residential portfolio through the execution of robust marketing strategies. He also developed a comprehensive customer experience program aimed at improving both internal and external customer experiences, launched a new Steadfast Living brand that better connected with their audiences, and built a custom website optimized to improve user experiences, drive organic traffic and increase conversions. Robert's passion for making a difference extends beyond his professional role, also leading Steadfast Living's charitable partnership that supported families in need.

Robert holds a Bachelor of Arts degree in Business Administration, with an emphasis in Marketing, from California State University at Fullerton. He serves an advisory board member for the Multifamily Social Media Summit and Apartment Internet Marketing Conference, where he shares his knowledge and expertise amongst others in the industry. When he's not working, Robert enjoys indulging his creative flair in the kitchen, where he crafts delicious dishes, and behind the bar, where he mixes up craft cocktails. With a commitment to delivering meaningful experiences for others, Robert is a true professional who brings a unique blend of creativity, expertise, and passion to all he does.

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Carrie Polonsky

SVP, TALENT SERVICES
TI COMMUNITIES

Ms. Polonsky started her career in real estate sales in Chicago’s illustrious Gold Coast. After transitioning out of private real estate sales, she landed a career with Planned Property Management in Chicago, where she served in several operational roles largely focused on marketing and resident services.

After relocating to Los Angeles, Ms. Polonsky joined AIMCO as the Director of Sales and Marketing and Director of Sales Performance at AMC, where she was responsible for branding, advertising, reputation management, and educational design and delivery. She also lead the training department at Steadfast Management Company where she was regarded as an innovative force in the arena of training, instituting, and streamlining original training programs. Ms. Polonsky relocated to Dallas, TX in 2017, where she serves as VP, Talent Services at TI Communities.

Ms. Polonsky is a speaker at various multifamily housing and real estate events such as the IREM, Apartment Associations, and the NAA Education Conference. She also serves on the Education Committee for local apartment association, Advisory Board for Social Media Summit, and is a MultiFamilyPro Brainstorming facilitator. She resides in Keller, Texas with her two children and enjoys learning new things, a hearty laugh, and a nice glass of red wine.

TI Communities seeks to preserve and enrich affordable workforce housing for low and moderate-income earners – including teachers, public safety officials, healthcare workers and other essential service providers – in high-demand metropolitan areas. TI Communities is a subsidiary of Turner Impact Capital, which creates innovative and durable solutions to today’s challenges by investing in community-enriching infrastructure in underserved communities.

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Sara Scarborough Graham

Senior Vice President, Marketing
Beacon Communities

Sara Graham is Senior
Vice President, Marketing, at Beacon Communities. With more than 20 years of experience, her range of responsibilities includes marketing and communication strategy, corporate branding, driving occupancy and rent growth, enhancing marketing technology, and training. Prior to joining Beacon Communities, Sara led the marketing team at Dolben for more than 11 years, reinventing the marketing platform by blending marketing, operations, and technology. Her responsibilities included overseeing advertising, brand management, social media, and public relations, as well as a wide variety of strategic initiatives impacting leasing success, including revenue management, leasing training, virtual touring, and AI. Prior to her time at Dolben, Sara served as Director of Marketing for Northland Investment Corporation, with earlier roles at Berkshire Mortgage Finance and Spaulding & Slye (now Jones Lang LaSalle).

A frequent speaker, moderator, and facilitator at national multifamily conferences, Sara also serves on a number of industry committees and advisory boards at both the local and national level. She earned a BA from Colby College, and an MA in Integrated Marketing Communication from Emerson College.

 

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Marcia Bollinger

Senior Vice President, Multifamily
CoStar Group

Marcia Bollinger is Senior Vice President, Multifamily, at the CoStar Group. She leads a team of 350 dedicated field associates to deliver high quality prospects to lease an apartment home. Previously she was the President for the Apartment Finder for more than 10 years, pioneering methodologies for local lead generation, developing sales and service initiatives, and working to brand and market to clients and consumers. Marcia is proactive with sharing new technologies on digital media strategies for the multifamily industry.
Marcia has been very active in the Multifamily industry for over 35 years serving on numerous apartment association committees to help with the betterment of the multifamily industry on a local, state and national level. She won the National Apartment Association’s 2003 NSC Paragon Award for her many contributions and strong commitment to the multifamily industry. Marcia was one of the first to earn her Certified Apartment Supplier designation and was the first recipient of the National Apartment Association NSC Victor Award in 1995 as well as many other recognition achievements through the years.

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Virginia Love

Vice President, Industry Principal
Entrata

Virginia Love began her property management career as a leasing consultant in 1991 for Trammell Crow making $5.15 per hour, a 20% housing discount, and an average $17.50 per lease.

Since 1992, Virginia has built a career as one of the leading ladies of the multifamily industry. Did her degree in Theatre from the University of Southern Mississippi give her the edge? Her natural brilliance in marketing matters? Or was it something else? Whatever it is, we're all under its spell. If there's an advisory committee, board, or breakfast-food-based club, she's the first name on the invite list. Everyone has seen one of her leasing or marketing presentations - there are too many to count. (We tried!) She's the real deal.

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Adam Japko

Founder & CEO
Esteem Media

Leading up to founding Esteem Media and its managing investor role in New England Home Magazine, LLC., Adam served as President of DigitalSherpa, a high growth SMB social media and internet discovery business offering content, social media, reputation management, local listings, lead generation, web business intelligence, and other internet marketing programs. The company served over 4,000 SMBs. These experiences, along with the success of his wine blog, WineZag, reaffirmed a deep belief that community engagement, quality content, and in-person networking are lethal tools for transforming brands and businesses in meaningful ways.

Prior to DigitalSherpa, Adam lead the creation of the largest network of regional luxury shelter media properties for Network Communications, Inc (NCI). While President there, he acquired or launched all of the properties that now make up Esteem Media, Inc.’s portfolio.

Earlier, Japko spent 14 years at PennWell Corporation, a privately held business-to-business information provider serving the global Technology, Energy, and Municipal Services markets as President and Chief Operating Officer of the Advanced Technology Division and member of the company’s board of directors. His background in the publishing, online, and event management industry also includes management positions at Media Networks, Inc. a 3M Company specializing in local networks of national magazines including Time, Newsweek, Sports Illustrated, and Business Week, Sunday Magazine Network, and various B2B media companies including BMT, Gralla, and Miller Freeman (United Newspapers).

Adam continues as an active member of the wine industry’s social media landscape through his award winning blog; WineZag. In 1979 Japko received a BA in Journalism from New York University.