2019 ADVISORY BOARD
We Are Thrilled to Introduce Our Newest Advisory Board Members - Jaemi Carkin and Brian Cerdeira
Director, National Marketing
Jaemi Carkin is director of national marketing for Greystar, with management oversight of select enterprise clients in the company’s client portfolios as well as the national reputation management program. Prior to her work in client marketing, she was responsible for property-level marketing, branding, and communications strategies. Active in the multifamily industry since 2001, Jaemi’s experience includes development and promotion of branding, reputation and social media, and digital strategies for numerous community lease ups and rebranding projects, including management of multimillion-dollar media budgets. Prior to joining Greystar following the company’s acquisition of Riverstone Residential Group, she served as manager of client and regional marketing for Riverstone, as well as marketing manager for AvalonBay Communities. Jaemi holds a bachelor’s degree from Franklin Pierce University.
Director of Marketing
Brian Cerdeira has been in the Multifamily industry since early 2010, where he started his career as a Part-Time Leasing Consultant for ZRS Management in Orlando, FL. Since then, Brian has held multiple positions including: Resident Representative, Leasing Manager, Assistant Property Manager, Marketing Coordinator, and Director of Marketing. During his time at ZRS, Brian worked in major metropolitan markets such as Washington D.C., Dallas, Atlanta, and Miami. Recognitions and awards include ZRS 2012 Leasing Professional of the Year and ZRS 2015 Employee of the Year.Due to a strong admiration and inclination for Digital Marketing, Brian has pursued certifications in many different digital advertising avenues such as: Google Ads, Facebook/Instagram BluePrint, Youtube Creator and more.For over 5 years, Brian was a yearly visitor of Denver and Colorado Ski slopes, until he finally decided to make the big move cross-country and call RedPeak his new work-home starting November 2018. Brian oversees all marketing initiatives and strategies across the RedPeak portfolio. When not glued to spreadsheets and data dashboards, Brian can be found trail running with his dogs. skiing with his wife, and enjoying the beauty of the Rockies.
Director, Real Estate Private Equity
Kayne Anderson Real Estate
Alex Candia is responsible for managing operating teams, identifying internal operational efficiencies and opportunities for innovation across student housing and multifamily assets for Kayne Anderson Real Estate. He works with partners to identify new ways to create value for the firm’s assets, via promotional partnerships, marketing strategies, and oversight of property management firms.
Prior to joining Kayne Anderson in 2013, Candia held account management positions at Saatchi & Saatchi, Team One Advertising, and Radarworks Advertising in Los Angeles and was an agent-trainee at William Morris Endeavor agency.
Candia earned a dual degree in Political Science and Film Studies from Occidental College, and an M.B.A. from the Marshall Business School at the University of Southern California.
Vice President, Marketing & Communications
Robert joined Steadfast’s multifamily team in 2013 leading the creation of a marketing platform to build brand awareness and enhance visibility for Steadfast’s growing residential real estate portfolio. Today, Robert continues to oversee multifamily marketing and is responsible for the branding and communication initiatives for Steadfast Companies, closely aligning himself with the company’s senior living platform, capital projects including value add and interior design, as well as leading the company’s charitable foundation, the Steadfast Giving Tree.
Robert received a Bachelor of Arts degree in Business Administration, with an emphasis in Marketing, from California State University at Fullerton.
Executive Vice President
Micheal is responsible for building marketing platforms tailored to the multifamily industry. He currently oversees several programs, including the ongoing development and implementation of digital marketing initiatives, social media management, and purpose-built content marketing strategies. Fifty3 also serves as a full design shop that provides everything from property brochures to fully customized WordPress websites. He specializes in competitive analysis and building character profiles for his clients' assets.
Prior to joining Agency FIFTY3, he was Director of Marketing at Cardinal and before that Michael worked as the Director of Operations at an analytical marketing firm in Austin, Tx. He has taken this experience and now uses data to determine the best trends and successes affecting the multifamily housing industry today.
Michael graduated with a B.S. in Communications from the University of Texas at Austin.
Sara Scarborough Graham
Director of Marketing
As Dolben’s head of marketing, Sara’s responsibilities include brand management, evaluating and implementing new media and marketing technologies, new business development, and overseeing property enhancements. She also is charged with designing and executing leasing training programs for Dolben’s onsite professionals. Her background encompasses more than 15 years of real estate marketing experience, with previous roles including oversight of integrated marketing and communications efforts for real estate investors/developers, real estate services companies, and commercial mortgage firms.
A frequent speaker and moderator at national multifamily conferences, Sara also serves on a number of industry committees and advisory boards at both the local and national level. She earned a BA from Colby College, and an MA in Integrated Marketing Communication from Emerson College.
Angela Flick is Vice President at Winthrop Management, formerly Director of National Property Marketing Programs for Greystar, the largest property management company in the United States.
Angela has enjoyed the world of sales and marketing since 1998 and continues to have a passion for understanding not only the how and the who of the customer life cycle – but the why! Multi-family residential real estate is where she has called home since 2005. Angela has had the opportunity to manage teams and programs in a quickly evolving marketing space, with a need to target a variety of demographic groups all at one time. She loves leading teams that have a desire to grow and learn and partnering with her peers to come up with innovative strategies and solutions.
Her previous positions have included Vice President of Property Marketing at Riverstone Residential Group; Regional Director Marketing and Education at ConAm Management; and Regional Marketing Director at Simpson Property Group.
Senior Vice President, Multifamily
Marcia Bollinger is Senior Vice President, Multifamily, at the CoStar Group. She leads a team of 350 dedicated field associates to deliver high quality prospects to lease an apartment home. Previously she was the President for the Apartment Finder for more than 10 years, pioneering methodologies for local lead generation, developing sales and service initiatives, and working to brand and market to clients and consumers. Marcia is proactive with sharing new technologies on digital media strategies for the multifamily industry.
Marcia has been very active in the Multifamily industry for over 35 years serving on numerous apartment association committees to help with the betterment of the multifamily industry on a local, state and national level. She won the National Apartment Association’s 2003 NSC Paragon Award for her many contributions and strong commitment to the multifamily industry. Marcia was one of the first to earn her Certified Apartment Supplier designation and was the first recipient of the National Apartment Association NSC Victor Award in 1995 as well as many other recognition achievements through the years.
Founder & CEO
Leading up to founding Esteem Media and its managing investor role in New England Home Magazine, LLC., Adam served as President of DigitalSherpa, a high growth SMB social media and internet discovery business offering content, social media, reputation management, local listings, lead generation, web business intelligence, and other internet marketing programs. The company served over 4,000 SMBs. These experiences, along with the success of his wine blog, WineZag, reaffirmed a deep belief that community engagement, quality content, and in-person networking are lethal tools for transforming brands and businesses in meaningful ways.
Prior to DigitalSherpa, Adam lead the creation of the largest network of regional luxury shelter media properties for Network Communications, Inc (NCI). While President there, he acquired or launched all of the properties that now make up Esteem Media, Inc.’s portfolio.
Earlier, Japko spent 14 years at PennWell Corporation, a privately held business-to-business information provider serving the global Technology, Energy, and Municipal Services markets as President and Chief Operating Officer of the Advanced Technology Division and member of the company’s board of directors. His background in the publishing, online, and event management industry also includes management positions at Media Networks, Inc. a 3M Company specializing in local networks of national magazines including Time, Newsweek, Sports Illustrated, and Business Week, Sunday Magazine Network, and various B2B media companies including BMT, Gralla, and Miller Freeman (United Newspapers).
Adam continues as an active member of the wine industry’s social media landscape through his award winning blog; WineZag. In 1979 Japko received a BA in Journalism from New York University.
CHIEF OPERATING OFFICER
Jared has vast experience in multifamily and student housing in the areas of operations, development, asset management, marketing, training and acquisitions. In 2018, Jared rejoined RedPeak properties as their COO after spending the last 5 years on entrepreneurial efforts at two start-ups.
RedPeak is a Denver-based and focused owner, manager and developer. Culture and innovation is at the core of all we do. The RedPeak team has developed one of the most culturally rich experiences in multifamily. As a result, the tenure and talent on the team is second to none.
Prior to RedPeak, Jared was a principal and Managing Director at Homestead Development Partners, President of Multifamily Operations and CMO at INNOVATIVE Real Estate Companies, Senior Vice President at The Bainbridge Companies, Director of Marketing at both RedPeak and Lane Company (now CF Real Estate) and started his career onsite as a leasing professional for NHP and AIMCO. During his career, he has overseen portfolios ranging from 2,000 to over 30,000 apartment homes – including a few thousand beds of student housing. He is a regular speaker at industry conferences including the Multifamily Executive Conference, The Apartment Internet Marketing Conference and various conferences for the National Multi Family Housing Council. In 2010, Multifamily Executive Magazine named him their first inaugural Rising Star of the Year.
Jared is a graduate of Columbus State.
Senior Vice President, Marketing & Training
Pinnacle Family of Companies
Jennifer Staciokas is Senior Vice President, Marketing & Training, Pinnacle Family of Companies. Ms. Staciokas began her career with LPC over 13 years ago. Since that time, she had served the company in numerous capacities applying her flexibility, insight and wisdom to lead this integral aspect of the organization into the future.
Ms. Staciokas holds a B.A. in French from West Chester University and an M.A. in International Commerce & Policy from George Mason University. She is a regular guest speaker, facilitator, and moderator at the Apartment Marketing Conference, NMHC Operations & Technology Conference, the National Apartment Association Education Conference, the Crittenden Multifamily Conference and MultifamilyPro’s Brainstorming Sessions. Ms. Staciokas is also actively involved with NMHC and NAA as a member of the NMHC Emerging Leaders Committee, the Vice Chair of the NMHC Technology, Marketing & Social Media Subcommittee, the NMHC Operations & Technology Conference Subcommittee and an NAAEI Board Member, Curriculum Committee Member, and Program Advisory Board Member.
VP, Talent Services
Ms. Polonsky started her career in real estate sales in Chicago’s illustrious Gold Coast. After transitioning out of private real estate sales, she landed a career with Planned Property Management in Chicago, where she served in several operational roles largely focused on marketing and resident services.
After relocating to Los Angeles, Ms. Polonsky joined AIMCO as the Director of Sales and Marketing and Director of Sales Performance at AMC, where she was responsible for branding, advertising, reputation management, and educational design and delivery. She also lead the training department at Steadfast Management Company where she was regarded as an innovative force in the arena of training, instituting, and streamlining original training programs. Ms. Polonsky relocated to Dallas, TX in 2017, where she serves as VP, Talent Services at TI Communities.
Ms. Polonsky is a speaker at various multifamily housing and real estate events such as the IREM, Apartment Associations, and the NAA Education Conference. She also serves on the Education Committee for local apartment association, Advisory Board for Social Media Summit, and is a MultiFamilyPro Brainstorming facilitator. She resides in Keller, Texas with her two children and enjoys learning new things, a hearty laugh, and a nice glass of red wine.
TI Communities seeks to preserve and enrich affordable workforce housing for low and moderate-income earners – including teachers, public safety officials, healthcare workers and other essential service providers – in high-demand metropolitan areas. TI Communities is a subsidiary of Turner Impact Capital, which creates innovative and durable solutions to today’s challenges by investing in community-enriching infrastructure in underserved communities.
Vice President, Leasing and Marketing
Virginia Love began her property management career as a leasing consultant in 1991 for Trammell Crow making $5.15 per hour, a 20% housing discount, and an average $17.50 per lease. Currently, she is the Vice President, Leasing and Marketing for Waterton Residential, a Chicago, IL based property management firm with over 18,000 apartment homes in a variety of markets. Ms. Love is responsible for the national and site level marketing, branding, promotion, and training programs as well as technology and operations systems to maximize the communities’ performance. She has presented countless leasing, marketing, and operational training sessions at the local, state, and national association level. Virginia resides in Atlanta, GA and serves on the Board of Directors and immediate Past President of the Atlanta Apartment Association, a board member of the Georgia Apartment Association and is also a NAA Lyceum Graduate.
Waterton Residential, one of the leading multifamily companies in the nation, is focused on the acquisition and management of apartment communities in multiple markets. Since its inception in 1998, the Waterton Residential team has remained committed to outstanding customer service by providing a community our residents are proud to call home. With over 18,000 apartment homes Waterton Residential brand signifies exceptional living experiences, a sense of community, and home. Waterton employs 500 associates who are committed to achieving the Waterton Residential vision – To Be THE Leader In The Multifamily Industry.