ADVISORY BOARD
Jaemi Carkin
Director, National Marketing
Greystar
Jaemi Carkin is director of national marketing for Greystar, with management oversight of select enterprise clients in the company’s client portfolios as well as the national reputation management program. Prior to her work in client marketing, she was responsible for property-level marketing, branding, and communications strategies. Active in the multifamily industry since 2001, Jaemi’s experience includes development and promotion of branding, reputation and social media, and digital strategies for numerous community lease ups and rebranding projects, including management of multimillion-dollar media budgets. Prior to joining Greystar following the company’s acquisition of Riverstone Residential Group, she served as manager of client and regional marketing for Riverstone, as well as marketing manager for AvalonBay Communities. Jaemi holds a bachelor’s degree from Franklin Pierce University.
Jennifer Staciokas
Executive Managing Director, Property Management
WESTERN WEALTH COMMUNITIES
Ms. Staciokas is responsible for the strategic oversight of the property management organization at the newly formed Western Wealth Communities to include operations, marketing, training, revenue management and human resources. Jennifer began her career in the multifamily industry over 20 years ago. Since that time, Ms. Staciokas has served in numerous capacities at two of the nation’s largest property management firms focusing on digital marketing strategies, employee development, corporate communications, revenue enhancement and client relations.
Ms. Staciokas holds a B.A. in French from West Chester University and an M.A. in International Commerce & Policy from George Mason University. Jennifer is a regular guest speaker, facilitator, and moderator at many of the industry’s most renowned conferences as well as an active participant in NAA, NMHC, the Zillow Rental Advisory Board and the Multifamily Social Media Summit Advisory Board.
Patrick Flaherty
Director, Student/Multifamily Housing
Kayne Anderson Real Estate
Patrick Flaherty is a director on the student/multifamily housing team at Kayne Anderson Real Estate where he is responsible for origination, analysis, underwriting, financing, deal structuring and execution of investment strategies for student housing and multifamily properties. Flaherty also works closely with on-site property management to direct strategy and oversee performance of the assets.
Flaherty joined Kayne Anderson in 2014, where he served as a director in the student/multifamily house group until 2018. From 2018 to 2021, Flaherty was a senior vice president at Blue Vista, focusing on student housing portfolio asset management. Prior to joining Kayne in 2014, Flaherty served as financial planning and analysis manager at Peak Campus Management, LLC where he supported the department heads of the institutional-grade student housing property management company with financial, management and performance analysis. Flaherty previously served as associate vice president of development at Restoration Saint Louis, Inc.
Flaherty graduated from Saint Louis University with a degree in Business Administration.
Robert Gasteiger
Vice President, Marketing
D.R. Horton
Robert is Vice President of Marketing for the property management group of D.R. Horton, the country’s largest homebuilder. A dynamic marketing leader, he brings a wealth of experience and expertise to his role. He is responsible for developing the marketing vision, strategy, and execution for D.R. Horton's single-family build-to-rent and multifamily rental communities. In addition, he is tasked with building a team of marketing professionals and creating a new brand identity that aligns with the value and reputation of their parent company.
Prior to joining D.R. Horton, Robert oversaw marketing and communications for Steadfast Living, a multifamily REIT with more than 25,000 units across 13 states. During his tenure, he successfully built brand awareness and enhanced visibility for Steadfast Living's growing residential portfolio through the execution of robust marketing strategies. He also developed a comprehensive customer experience program aimed at improving both internal and external customer experiences, launched a new Steadfast Living brand that better connected with their audiences, and built a custom website optimized to improve user experiences, drive organic traffic and increase conversions. Robert's passion for making a difference extends beyond his professional role, also leading Steadfast Living's charitable partnership that supported families in need.
Robert holds a Bachelor of Arts degree in Business Administration, with an emphasis in Marketing, from California State University at Fullerton. He serves an advisory board member for the Multifamily Social Media Summit and Apartment Internet Marketing Conference, where he shares his knowledge and expertise amongst others in the industry. When he's not working, Robert enjoys indulging his creative flair in the kitchen, where he crafts delicious dishes, and behind the bar, where he mixes up craft cocktails. With a commitment to delivering meaningful experiences for others, Robert is a true professional who brings a unique blend of creativity, expertise, and passion to all he does.
Michael Huereque
Executive Vice President
Agency FIFTY3
Micheal is responsible for building marketing platforms tailored to the multifamily industry. He currently oversees several programs, including the ongoing development and implementation of digital marketing initiatives, social media management, and purpose-built content marketing strategies. Fifty3 also serves as a full design shop that provides everything from property brochures to fully customized WordPress websites. He specializes in competitive analysis and building character profiles for his clients' assets.
Prior to joining Agency FIFTY3, he was Director of Marketing at Cardinal and before that Michael worked as the Director of Operations at an analytical marketing firm in Austin, Tx. He has taken this experience and now uses data to determine the best trends and successes affecting the multifamily housing industry today.
Michael graduated with a B.S. in Communications from the University of Texas at Austin.
Sara Scarborough Graham
Senior Vice President, Marketing
Beacon Communities
Sara Graham is Senior Vice President, Marketing, at Beacon Communities. With more than 20 years of experience, her range of responsibilities includes marketing and communication strategy, corporate branding, driving occupancy and rent growth, enhancing marketing technology, and training. Prior to joining Beacon Communities, Sara led the marketing team at Dolben for more than 11 years, reinventing the marketing platform by blending marketing, operations, and technology. Her responsibilities included overseeing advertising, brand management, social media, and public relations, as well as a wide variety of strategic initiatives impacting leasing success, including revenue management, leasing training, virtual touring, and AI. Prior to her time at Dolben, Sara served as Director of Marketing for Northland Investment Corporation, with earlier roles at Berkshire Mortgage Finance and Spaulding & Slye (now Jones Lang LaSalle).
A frequent speaker, moderator, and facilitator at national multifamily conferences, Sara also serves on a number of industry committees and advisory boards at both the local and national level. She earned a BA from Colby College, and an MA in Integrated Marketing Communication from Emerson College.
JARED Miller
CHIEF OPERATING OFFICER
REDPEAK PROPERTIES
Jared has vast experience in multifamily and student housing in the areas of operations, development, asset management, marketing, training and acquisitions. In 2018, Jared rejoined RedPeak properties as their COO after spending the last 5 years on entrepreneurial efforts at two start-ups.
RedPeak is a Denver-based and focused owner, manager and developer. Culture and innovation is at the core of all we do. The RedPeak team has developed one of the most culturally rich experiences in multifamily. As a result, the tenure and talent on the team is second to none.
Prior to RedPeak, Jared was a principal and Managing Director at Homestead Development Partners, President of Multifamily Operations and CMO at INNOVATIVE Real Estate Companies, Senior Vice President at The Bainbridge Companies, Director of Marketing at both RedPeak and Lane Company (now CF Real Estate) and started his career onsite as a leasing professional for NHP and AIMCO. During his career, he has overseen portfolios ranging from 2,000 to over 30,000 apartment homes – including a few thousand beds of student housing. He is a regular speaker at industry conferences including the Multifamily Executive Conference, The Apartment Internet Marketing Conference and various conferences for the National Multi Family Housing Council. In 2010, Multifamily Executive Magazine named him their first inaugural Rising Star of the Year.
Jared is a graduate of Columbus State.
Marcia Bollinger
Senior Vice President, Multifamily
CoStar Group
Marcia Bollinger is Senior Vice President, Multifamily, at the CoStar Group. She leads a team of 350 dedicated field associates to deliver high quality prospects to lease an apartment home. Previously she was the President for the Apartment Finder for more than 10 years, pioneering methodologies for local lead generation, developing sales and service initiatives, and working to brand and market to clients and consumers. Marcia is proactive with sharing new technologies on digital media strategies for the multifamily industry.
Marcia has been very active in the Multifamily industry for over 35 years serving on numerous apartment association committees to help with the betterment of the multifamily industry on a local, state and national level. She won the National Apartment Association’s 2003 NSC Paragon Award for her many contributions and strong commitment to the multifamily industry. Marcia was one of the first to earn her Certified Apartment Supplier designation and was the first recipient of the National Apartment Association NSC Victor Award in 1995 as well as many other recognition achievements through the years.
Adam Japko
Founder & CEO
Esteem Media
Leading up to founding Esteem Media and its managing investor role in New England Home Magazine, LLC., Adam served as President of DigitalSherpa, a high growth SMB social media and internet discovery business offering content, social media, reputation management, local listings, lead generation, web business intelligence, and other internet marketing programs. The company served over 4,000 SMBs. These experiences, along with the success of his wine blog, WineZag, reaffirmed a deep belief that community engagement, quality content, and in-person networking are lethal tools for transforming brands and businesses in meaningful ways.
Prior to DigitalSherpa, Adam lead the creation of the largest network of regional luxury shelter media properties for Network Communications, Inc (NCI). While President there, he acquired or launched all of the properties that now make up Esteem Media, Inc.’s portfolio.
Earlier, Japko spent 14 years at PennWell Corporation, a privately held business-to-business information provider serving the global Technology, Energy, and Municipal Services markets as President and Chief Operating Officer of the Advanced Technology Division and member of the company’s board of directors. His background in the publishing, online, and event management industry also includes management positions at Media Networks, Inc. a 3M Company specializing in local networks of national magazines including Time, Newsweek, Sports Illustrated, and Business Week, Sunday Magazine Network, and various B2B media companies including BMT, Gralla, and Miller Freeman (United Newspapers).
Adam continues as an active member of the wine industry’s social media landscape through his award winning blog; WineZag. In 1979 Japko received a BA in Journalism from New York University.
Carrie Polonsky
SVP, TALENT SERVICES
TI COMMUNITIES
Ms. Polonsky started her career in real estate sales in Chicago’s illustrious Gold Coast. After transitioning out of private real estate sales, she landed a career with Planned Property Management in Chicago, where she served in several operational roles largely focused on marketing and resident services.
After relocating to Los Angeles, Ms. Polonsky joined AIMCO as the Director of Sales and Marketing and Director of Sales Performance at AMC, where she was responsible for branding, advertising, reputation management, and educational design and delivery. She also lead the training department at Steadfast Management Company where she was regarded as an innovative force in the arena of training, instituting, and streamlining original training programs. Ms. Polonsky relocated to Dallas, TX in 2017, where she serves as VP, Talent Services at TI Communities.
Ms. Polonsky is a speaker at various multifamily housing and real estate events such as the IREM, Apartment Associations, and the NAA Education Conference. She also serves on the Education Committee for local apartment association, Advisory Board for Social Media Summit, and is a MultiFamilyPro Brainstorming facilitator. She resides in Keller, Texas with her two children and enjoys learning new things, a hearty laugh, and a nice glass of red wine.
TI Communities seeks to preserve and enrich affordable workforce housing for low and moderate-income earners – including teachers, public safety officials, healthcare workers and other essential service providers – in high-demand metropolitan areas. TI Communities is a subsidiary of Turner Impact Capital, which creates innovative and durable solutions to today’s challenges by investing in community-enriching infrastructure in underserved communities.
Virginia Love
Vice President, Industry Principal
Entrata
Virginia Love began her property management career as a leasing consultant in 1991 for Trammell Crow making $5.15 per hour, a 20% housing discount, and an average $17.50 per lease.
Since 1992, Virginia has built a career as one of the leading ladies of the multifamily industry. Did her degree in Theatre from the University of Southern Mississippi give her the edge? Her natural brilliance in marketing matters? Or was it something else? Whatever it is, we're all under its spell. If there's an advisory committee, board, or breakfast-food-based club, she's the first name on the invite list. Everyone has seen one of her leasing or marketing presentations - there are too many to count. (We tried!) She's the real deal.