Sponsor Advisory Council


Arlene Mayfield

SVP of National Accounts

As SVP of National Accounts, Arlene Mayfield is responsible for enhancing our relationships with key customers, representing Rent. in the industry and furthering our association relationships.  Mayfield has a longstanding record of sales leadership and success at Rent. She began her career here in 1993 and since that time, has held almost every sales role at Rent.  Formerly SVP, Sales for Rent., Arlene’s commitment to sales excellence led the company through several successful acquisitions and operational changes over the last several years, improving both overall company performance and revenue.  Since her appointment to senior leadership, Arlene has played an instrumental role in changing the entire company. She helped move the business from a print-based model to an online powerhouse and market leader. She’s also helped grow the Rent. sales team to more than 400 professionals active in their communities.  Arlene has held several apartment association board positions throughout her career.


Ash Bell


Bell leads the industry’s only provider offering a refundable deposit management solution, rent repayment programs, and dynamic centralized services. Bell formerly served as VP and Managing Director of Updater and CRO of Spruce. He has over 25 years of multifamily experience including sales leadership roles and board positions with LRO, RealPage, MRI, and GetCovered.


Jacob Chappell

Chief Sales Officer
SOCi, Inc.

Jacob Chappell is a modern digital marketing executive with a deep understanding of social media and the marketing industry. Recognized by experts and armed with acclaimed accomplishments, Jacob’s desire to strategize and attain business goals across the board is matched only by his exclusive mix of executive insights and marketing solutions with a strong focus on ROI. As Chief Sales Officer with 15+ years of experience with emerging software technologies, Jacob has been on the front lines of strategies pertaining to brand management, sales execution, and business development at SOCi, Inc.


Lidia Zaragoza

Vice President, of Marketing

Lidia has over 18 years of experience in the multifamily industry. She holds a master’s in business administration from California State University, Monterey Bay, with a concentration in sustainable business practices. Lidia is known for her high-performing teams, streamlined project management, and innovative approach to marketing and collaboration. In her current role, she is responsible for leading the marketing efforts for Hyly.AI and helping multifamily change how they work.


Mark Ham

Vice President of Business Development & Branding
G5 + LeaseLabs by RealPage

Mark brings over 15 years of brand development & digital marketing experience within the Multifamily, Technology, Restaurant, and Retail industries. Mark has partnered with brands such as Nike, Qualcomm, Rubio’s, & Shea Homes to develop targeted campaigns within Google search, paid advertising, social media, in-app geo targeting, & websites. Mark holds his B.S. in Business Administration, Marketing & his M.A. in Organizational Leadership, Business Management from the University of San Francisco School of Business. Today, Mark cultivates strategic partnerships in the Multifamily & Senior Housing space and develops ROI focused marketing campaigns that convert leads.  


Mike Wolber

Chief Revenue Officer
Rent Dynamics

Mike oversees go-to-market which spans sales, marketing, and account management. Additionally, he is the creator and host of the Modern Multifamily Podcast. Mike began his career at Nike 15 years ago and has served in multiple leadership capacities at some of the fastest-growing technology companies in Multifamily.


Zach Sloan

Co-Founder and Chief Sales Influencer

Rentgrata’s Co-Founder and Chief Sales Influencer joined the real estate industry 6 years ago. In short manner, Zach has become one of the industry’s top performing and well-branded salespeople. When Zach’s not attending conferences or client meetings, he enjoys exercising, coffee, cigars, a beautiful boat day in sunny Tampa and his newfound plant obsession.