January 8-10, 2020
The Meritage Resort and Spa | Napa, CA


Why Instagram Stories Belongs in Your Social Media Program

By Erica Campbell Byrum from ForRent.com Not so long ago, Facebook was the only game in town for property managers who wanted to engage current and prospective residents on social media. With a massive user base that includes well over 80% of online adults 18-59 and nearly 70% of those older than 60, it’s still…
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Tackling Facebook for Multifamily: A Paid & Organic Approach

By Sara Monzingo Facebook boasts more than 2 billion users globally. And according to Facebook CEO Mark Zuckerberg, the average U.S. user spends more than 50 minutes a day on the social site. Between their job, relationships, personal responsibilities, and Netflix – that is a sizeable chunk of devoted attention, which means a lot of…
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4 Ways Instagram Can Improve Customer Engagement

By Mark Ham Well, social marketers, the reports are in: Instagram is officially one of the hottest social platforms for customer engagement. In fact, according to a recent article in Forbes, “Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 500 million active users, it’s currently the second most popular…
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Improving Your Resident Engagement

Listen to your residents. You – and your residents – will be happy you did. By Hila Shpigelman Oftentimes the question is asked: how do I get my residents more engaged? How do I ensure a high level of satisfaction? How can we keep them happy? First and foremost, let’s define resident engagement. It’s about…
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10 Easy, Free and Engaging Ideas for Facebook Live Videos at Your Property

By Christina Singleton from Show Your Property We all know how important video is, especially in this industry. And if you don’t know about the importance of video yet… Where have you been the last 5 years – the moon?! Whether you have a huge marketing budget or an empty pocket here are 10 ideas…
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Use Inbound Marketing to Stand Out in Saturated Markets

By Bobbi Steward, Vice President of Digital Strategy, G5 Seattle. Denver. Houston. San Francisco. Atlanta. Boston. What do these cities have in common? In addition to being really great places to live, they’re also the most saturated and highly competitive rental markets in the nation. If you own or manage apartment communities in any of these cities,…
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7 Social Media Tips Property Managers Need to Know

By Joanna Tran October 31, 2017 As a property manager, social media might be the last thing on your mind. After all, isn’t “social media” just liking photos of cute dogs and finding the best donuts located nearby? That might be true, but there is a lot more to social media than just that. If…
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Let’s Get Visual: 5 Ways to Humanize Your Property

By Erica Campbell Byrum We all know that a picture is worth 1,000 words, and that axiom holds as true for multifamily marketers as it does for promoting consumer products. (Who doesn’t remember the Coca-Cola polar bears?) Fortunately, today’s social media provides a growing number of visual channels to help us reach and engage residents…
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Keynotes and Agenda Announced for 2018!

We are excited to announce our keynotes and agenda for the 2018 conference. In our opening keynote “Digital Disruption: Keeping Up With Today’s Consumer,” James McQuivey, VP and Principal Analyst at Forrester and author of the book Digital Disruption, will discuss how consumers have embraced new technologies that help them get what they want, when and how…
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