By Christina Singleton from Show Your Property We all know how important video is, especially in this industry. And if you don’t know about the importance of video yet… Where have you been the last 5 years – the moon?! Whether you have a huge marketing budget or an empty pocket here are 10 ideas…

By Bobbi Steward, Vice President of Digital Strategy, G5 Seattle. Denver. Houston. San Francisco. Atlanta. Boston. What do these cities have in common? In addition to being really great places to live, they’re also the most saturated and highly competitive rental markets in the nation. If you own or manage apartment communities in any of these cities,…

By Joanna Tran October 31, 2017 As a property manager, social media might be the last thing on your mind. After all, isn’t “social media” just liking photos of cute dogs and finding the best donuts located nearby? That might be true, but there is a lot more to social media than just that. If…

By Erica Campbell Byrum We all know that a picture is worth 1,000 words, and that axiom holds as true for multifamily marketers as it does for promoting consumer products. (Who doesn’t remember the Coca-Cola polar bears?) Fortunately, today’s social media provides a growing number of visual channels to help us reach and engage residents…

We are excited to announce our keynotes and agenda for the 2018 conference. In our opening keynote “Digital Disruption: Keeping Up With Today’s Consumer,” James McQuivey, VP and Principal Analyst at Forrester and author of the book Digital Disruption, will discuss how consumers have embraced new technologies that help them get what they want, when and how…