We are excited to announce our keynotes and agenda for the 2018 conference.
In our opening keynote “Digital Disruption: Keeping Up With Today’s Consumer,” James McQuivey, VP and Principal Analyst at Forrester and author of the book Digital Disruption, will discuss how consumers have embraced new technologies that help them get what they want, when and how they want it. Digital disruptors succeed by learning how to use the new technologies of communication, interaction, and relationship to offer consumers the right thing at the right time. In this session, McQuivey will help attendees understand how fundamental, how fast, and how final this change is for every industry, including property management which necessarily helps people get the most out of their living environment. He’ll share:
Why the fast pace of change is actually accelerating, not slowing down
How the economics of digital make it possible to connect with your target audience more easily and cheaply than before
Why the smartest companies are working to deepen their customer relationship model, using data and devices to interact more frequently, on a more emotional level, and with the least friction possible.
Our keynote for Friday is Beverly Jackson, VP for Social Media Marketing and Content Strategy for MGM Resorts International, who will discuss her most successful social media strategies. MGM Resorts International is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay and The Mirage. In this role she champions the Company as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving production of compelling content. Beverly has a passion for mobile innovation working for some of the world’s most iconic brands. Prior to her work at MGM, Beverly served as the Head of Social Marketing for Yahoo and created the award winning social media program for the GRAMMY Awards.