Streamline Your Brand. Strategize Your Social Media. Sign Leases.

Tired of Posting? Do This Instead! Pause + Build A Strategic Social Brand Streamline Your Brand. Strategize Your Social Media. Sign Leases. Do you feel like you have spent an incredible amount of time, energy + money building your property? Now you are facing yet another battle…this one is proving to be the tricky (and…

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Optimize Facebook Using Custom Audiences and Lookalikes

How can you make your Facebook advertising more effective using your first party audiences as Custom Audiences and also Lookalike seed audiences? This session will touch on common sources for audiences, how to set up nested audiences using exclusions, how to test which audiences are best performing, and how to ensure you’re giving Facebook enough…

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Andrew Davis, Jaw-Dropping Marketer and Influencer Keynoting

Andrew Davis returns to the Summit as our opening keynote!  Andrew has the unique ability  to convey exuberance, expertise, and empathy with any audience. Anytime he’s on the program we hit a “home run” with our attendees!  And he is the most-requested speaker for us to invite back to present at our conference! Keynote Embrace…

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How to Use Short Videos for More Impactful Social Posts

Short video content has become one of the best ways to grow social media engagement. Platforms like Instagram, Pinterest, and YouTube have taken TikTok’s lead to capture community attention. In just 60 seconds you can gain thousands or millions of views. Companies are gaining traction and making sales faster than ever before with quick clips.…

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Keynote Will Bowen on Complaint Free Business

Will Bowen: Funny Motivational Speaker, #1 Bestselling Author, and World Authority on Complaining!     In 2006 Will Bowen was the minister of a small midwestern church delivering a series on prosperity. Will noticed that his congregation all said they wanted greater prosperity– that is: more stuff. But, they all complained about what they already…

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Is Your Digital Advertising Smart?

You know you need digital advertising to drive traffic to your website, but do you know which channels to advertise on to generate the best leads? Not all channels are created equal – each serves a unique purpose and aligns to a different stage in the renter’s journey. If you want to maximize the effectiveness…

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Facebook is in the House

Manny Walton, Client Solutions Manager at Facebook and Tiffany Wang, Client Partner in Real Estate at Facebook will present on the topic entitled “Navigating the Evolving Social Media Landscape – Facebook POV” The State of the Industry from the Point of View of Facebook Facebook has been at the forefront of protecting its user’s privacy,…

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Create Winning Facebook and Instagram Video Ads

Discover the secrets of creating high-converting video ads on Facebook and Instagram. In this intermediate-level session, you’ll learn what every multifamily marketing team needs to know. Key Takeaways from This Session • How to time your message for maximum impact • The one key element your ad must have • Learn to position your solution…

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Instagram Success: How to Outsmart Algorithms and Use Analytics

Instagram has over 1 billion active users and over 60% of those users are millennials. More than 80% of millennials say renting is more affordable than owning a home? If you are looking to connect with those millennials online then Insta is where you need to be! However, the ever-changing algorithms and analytics can be…

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Google’s Head of Industry, Home and Consumer Services to Speak

Shawn McGahee, Head of Industry, Home and Consumer Services at Google, will share key consumer behaviors and trends and opportunities in social marketing.  In this session, he will identify audience opportunities, how you can leverage YouTube, and provide marketing strategy recommendations drawing on his vast experience in deciphering analytics. Shawn is tenacious about performance. While…

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