AI is here to stay and one of the trends to watch according to HubSpot’s recent The State of Marketing: Marketing Trends in 2023 from AI to Z. We’re devoting an interactive, intensive session for PMC executives to learn from their peer experts who will share their strategies and tips in adopting this evolving and pervasive technology.
Artificial intelligence has been one of the most eclipsing subjects of the past 18 months, casting a long shadow over nearly every other industry. But how is this groundbreaking technology shaping the landscape of the multifamily space today?
This three-part workshop will uncover the practicalities and possibilities of AI in the property management sector. Discover the current landscape of AI tools and their real-world applications and benefits. Understand the potential value, and possible shortcomings, of AI within vendor tools and partner ecosystems. Gain insight to help evaluate and responsibly adopt AI within your organization. This workshop is an essential roadmap for anyone looking to harness the full potential of AI in the multifamily space.
What You’ll Learn:
- Discover 5 simple ways to enhance tenant experience and gain operational efficiency using artificial intelligence
- Learn how to measure AI vendor solutions for compliance with your business practices and alignment with your organizational objectives
- Develop a custom adoption checklist that will serve as the basis for
Conference seating is limited and register with Executive Summit on AI option. Register here
A 15-year industry professional, Alex Abernathy serves as Executive Vice President at Asset Living. His primary responsibility is overseeing global portfolio marketing efforts with both centralized national and specialized regional teams. Asset Living’s Marketing Service is a vital component of their company vision – continuing to serve our industry, communities, and partners as the most trusted partner in real estate. Asset Living employs over 7,000 real estate professionals and operates over 1,600 communities which consists of over 230,000 units.
Dustin Hayes is Founder of Hermosa Digital.A passionate brand builder, speaker, and marketing futurist, Dustin has earned a reputation developing disruptive marketing strategies for Fortune 500 brands and technology startups. A creative at heart, Dustin began his career building content for top media and broadcast networks including MTV, CBS, and HBO. Today, he works alongside business leaders to provide new perspective and direction, helping brands realize and surpass their goals.
Daniel Paulino is the Vice President of Digital Marketing for Bozzuto. With nearly 20 years of experience in marketing across various industries, he is charged with creating the digital marketing strategies to support Bozzuto’s entire portfolio of managed communities. His team is responsible for lead generation, campaign development, data analytics, marketing operations, website development, and the martech stack that support over 87,000 residential units across Bozzuto’s nationwide footprint. Daniel is passionate about continuously refining and leveraging data-driven approaches to optimizing return on investment in media budgets and technology platforms. Daniel holds an MBA with dual concentrations in Marketing and Finance from the Katz Graduate School of Business at the University of Pittsburgh.
Hope to see you in Napa!