New Executive Summit for AI: Comprehensive Guide for PMCs

AI is here to stay and one of the trends to watch according to HubSpot’s recent The State of Marketing: Marketing Trends in 2023 from AI to Z. We’re devoting an interactive, intensive session for PMC executives to learn from their peer experts who will share their strategies and tips in adopting this evolving and…

Read More

Keynote: Get Bigger Results with Content that Connects

Announcing Our Opening Keynote Jay Acunzo Jay Acunzo is on a mission to help others make what matters. He’s the cofounder of the Creator Kitchen, where content marketers learn to become effective storytellers, and he’s held media and marketing roles at ESPN, HubSpot, Google, a tiny startup, and a top-tier VC firm. When he’s not working…

Read More

Streamline Your Brand. Strategize Your Social Media. Sign Leases.

Tired of Posting? Do This Instead! Pause + Build A Strategic Social Brand Streamline Your Brand. Strategize Your Social Media. Sign Leases. Do you feel like you have spent an incredible amount of time, energy + money building your property? Now you are facing yet another battle…this one is proving to be the tricky (and…

Read More

Optimize Facebook Using Custom Audiences and Lookalikes

How can you make your Facebook advertising more effective using your first party audiences as Custom Audiences and also Lookalike seed audiences? This session will touch on common sources for audiences, how to set up nested audiences using exclusions, how to test which audiences are best performing, and how to ensure you’re giving Facebook enough…

Read More

Marketing Trends for a Better Buyer Journey

Join Us for a Power Panel: Marketing Trends for a Better Buyer Journey Here’s the thing, we don’t believe in playing small — and neither should your marketing. Which is to say, if this next instruction sounds bossy, we say #leadership. Strike your best power pose. Put your hands on your hips, hands in the…

Read More

How People Make Decisons and Using It to Your Advantage

The Lazy, Crazy Way People Make Decisions (And How to Use That to Your Advantage!) As marketers fight for attention and engagement, they overlook a critical fact about their audiences: they have lazy brains! It’s not that the people you target aren’t smart and educated – they are. It’s just that the human brain is…

Read More