Posts Tagged ‘Social Media Marketing’
Google Tips and Strategies According to Google
Google is in the house! Riva Akolawala will share her wealth of knowledge and expertise on all things related to Google. Topics you’ll learn about include: Measurement What key metrics should we be looking for when assessing ads campaigns? Privacy Centric Measurement: 3rd party Cookie deprecation in 2024 and what does this mean for advertising?…
Read MoreAmplify Marketing Impact: Integrate Multi-Channel Efforts
Announcing Friday’s Morning Keynote- Amplify Your Marketing Impact: Integrating Multi-channel Efforts Without Increasing Your Workload You’re managing campaigns across many channels – social, email, SEO, paid ads, and more. But fragmented efforts deliver fragmented results. How do you coordinate channels to multiply your ROI? You must efficiently repurpose content, identify patterns in performance data, and…
Read MoreNew Executive Summit for AI: Comprehensive Guide for PMCs
AI is here to stay and one of the trends to watch according to HubSpot’s recent The State of Marketing: Marketing Trends in 2023 from AI to Z. We’re devoting an interactive, intensive session for PMC executives to learn from their peer experts who will share their strategies and tips in adopting this evolving and…
Read MoreKeynote: Get Bigger Results with Content that Connects
Announcing Our Opening Keynote Jay Acunzo Jay Acunzo is on a mission to help others make what matters. He’s the cofounder of the Creator Kitchen, where content marketers learn to become effective storytellers, and he’s held media and marketing roles at ESPN, HubSpot, Google, a tiny startup, and a top-tier VC firm. When he’s not working…
Read MoreMotivate The Masses With Only Your Words
Announcing a new session! Captivate On Command: How To Motivate The Masses With Only Your Words As a Master NLP Practitioner and board-certified NLP Trainer with a background in cognitive psychology, Stephanie Garcia will present how you can increase your impact and influence just by saying the right words. Whether you’re pitching a new…
Read MoreFacebook and Instagram Ads and Organic Tactics
We are pleased to announce Friday’s Keynote-How to Use Facebook and Instagram Ads and Organic Tactics to Attract and Retain New Residents presented by Andrea Vahl! Facebook/Instagram Ads are a game-changer for businesses and if you aren’t leveraging that power, you may get left behind. Social advertising – Facebook Ads, Instagram Ads, Twitter Ads…
Read MoreOpening Keynote: The Influence Pyramid
Andrew Davis, our most highly-rated keynote speaker returns in 2023 and will be our master of ceremonies for the entire day on Thursday! Andrew has the unique ability to convey exuberance, expertise, and empathy with any audience. Anytime he’s on the program we hit a “home run” with our attendees! And he is the…
Read MoreStreamline Your Brand. Strategize Your Social Media. Sign Leases.
Tired of Posting? Do This Instead! Pause + Build A Strategic Social Brand Streamline Your Brand. Strategize Your Social Media. Sign Leases. Do you feel like you have spent an incredible amount of time, energy + money building your property? Now you are facing yet another battle…this one is proving to be the tricky (and…
Read MoreBest Practices for Video Content Creation and Distribution According to Google
Video: A New World of Opportunity to Build Your Community, Manage Your Image, and Win Your Next Renter This talk will address the current state of the video ecosystem and share core principles for how marketers can utilize video as a brand building tool across platforms and channels. We will focus on research based best…
Read MoreOptimize Facebook Using Custom Audiences and Lookalikes
How can you make your Facebook advertising more effective using your first party audiences as Custom Audiences and also Lookalike seed audiences? This session will touch on common sources for audiences, how to set up nested audiences using exclusions, how to test which audiences are best performing, and how to ensure you’re giving Facebook enough…
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