Shawn McGahee, Head of Industry, Home and Consumer Services at Google, will share key consumer behaviors and trends and opportunities in social marketing. In this session, he will identify audience opportunities, how you can leverage YouTube, and provide marketing strategy recommendations drawing on his vast experience in deciphering analytics.
Shawn is tenacious about performance. While not an artist himself, his creative use of data to inspire strategies and optimizations has fueled his success. As a senior marketing leader with 13+ years of experience, he has perfected using advanced analytics to help Fortune 500 companies redesign corporate brand strategy, optimize digital marketing investments, and generate multi-million dollar business growth.
His expertise includes creating strategic content, messaging, and promotions driven by rigorously curated market research, consumer insights, and analysis. He possesses broad industry expertise in launching integrated omnichannel campaigns and managing CRM, Mobile, eCommerce, and Social user experience (UX).
He has worked with Walmart, Verizon, eBay, CVS, Dell, Delta Airlines, Kohl’s, Nike, Ocean Spray, Ruth Chris, Porsche, Wells Fargo, and more.
Shawn earned a BS in Marketing from the University of South Florida and an MBA from Georgia Tech, where he also teaches a social & digital analytics course to undergraduate students.
Don’t miss the chance to meet Shawn! Take advantage of the lowest rates of the year and register sooner than later.