Posts Tagged ‘Google’
Google Tips and Strategies According to Google
Google is in the house! Riva Akolawala will share her wealth of knowledge and expertise on all things related to Google. Topics you’ll learn about include: Measurement What key metrics should we be looking for when assessing ads campaigns? Privacy Centric Measurement: 3rd party Cookie deprecation in 2024 and what does this mean for advertising?…
Read MoreBest Practices for Video Content Creation and Distribution According to Google
Video: A New World of Opportunity to Build Your Community, Manage Your Image, and Win Your Next Renter This talk will address the current state of the video ecosystem and share core principles for how marketers can utilize video as a brand building tool across platforms and channels. We will focus on research based best…
Read MoreGoogle’s Head of Industry, Home and Consumer Services to Speak
Shawn McGahee, Head of Industry, Home and Consumer Services at Google, will share key consumer behaviors and trends and opportunities in social marketing. In this session, he will identify audience opportunities, how you can leverage YouTube, and provide marketing strategy recommendations drawing on his vast experience in deciphering analytics. Shawn is tenacious about performance. While…
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