Optimize Facebook Using Custom Audiences and Lookalikes

How can you make your Facebook advertising more effective using your first party audiences as Custom Audiences and also Lookalike seed audiences? This session will touch on common sources for audiences, how to set up nested audiences using exclusions, how to test which audiences are best performing, and how to ensure you’re giving Facebook enough…

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Jeremiah Owyang, Our Second Keynote

We are thrilled to announce that Jeremiah Owyang, Disruptive Tech & Corporate Innovation Expert, Founder, Kaliedo Insights & Catalyst Companies, will be keynoting on Friday morning.   Keynote talk entitled: Did You Hear? Social Audio is the Goldilocks Medium In the midst of quarantine, the top tech trend is social audio. Maybe you’ve heard of elite…

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Andrew Davis, Jaw-Dropping Marketer and Influencer Keynoting

Andrew Davis returns to the Summit as our opening keynote!  Andrew has the unique ability  to convey exuberance, expertise, and empathy with any audience. Anytime he’s on the program we hit a “home run” with our attendees!  And he is the most-requested speaker for us to invite back to present at our conference! Keynote Embrace…

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Marketing Trends for a Better Buyer Journey

Join Us for a Power Panel: Marketing Trends for a Better Buyer Journey Here’s the thing, we don’t believe in playing small — and neither should your marketing. Which is to say, if this next instruction sounds bossy, we say #leadership. Strike your best power pose. Put your hands on your hips, hands in the…

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How to Use Short Videos for More Impactful Social Posts

Short video content has become one of the best ways to grow social media engagement. Platforms like Instagram, Pinterest, and YouTube have taken TikTok’s lead to capture community attention. In just 60 seconds you can gain thousands or millions of views. Companies are gaining traction and making sales faster than ever before with quick clips.…

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How People Make Decisons and Using It to Your Advantage

The Lazy, Crazy Way People Make Decisions (And How to Use That to Your Advantage!) As marketers fight for attention and engagement, they overlook a critical fact about their audiences: they have lazy brains! It’s not that the people you target aren’t smart and educated – they are. It’s just that the human brain is…

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Keynote Will Bowen on Complaint Free Business

Will Bowen: Funny Motivational Speaker, #1 Bestselling Author, and World Authority on Complaining!     In 2006 Will Bowen was the minister of a small midwestern church delivering a series on prosperity. Will noticed that his congregation all said they wanted greater prosperity– that is: more stuff. But, they all complained about what they already…

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Is Your Digital Advertising Smart?

You know you need digital advertising to drive traffic to your website, but do you know which channels to advertise on to generate the best leads? Not all channels are created equal – each serves a unique purpose and aligns to a different stage in the renter’s journey. If you want to maximize the effectiveness…

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Facebook is in the House

Manny Walton, Client Solutions Manager at Facebook and Tiffany Wang, Client Partner in Real Estate at Facebook will present on the topic entitled “Navigating the Evolving Social Media Landscape – Facebook POV” The State of the Industry from the Point of View of Facebook Facebook has been at the forefront of protecting its user’s privacy,…

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