How to Create “Thumb-Stopping” Social Media Content

Are declining attention spans killing your social media engagement?

Mobile devices have become an indispensable aspect of daily life. These days people scroll through their social newsfeeds so fast that you could spend hours crafting the perfect post, and still have people swipe on by without noticing it.

We’re living in a new marketing era. It’s noisy and it’s crowded. While people’s newsfeeds are getting bombarded with content, how do you make sure your audience takes the time to look at, and engage with, what you are sharing? With short attention spans and small screens, the pressure is on for brands and their marketing teams.

Join Erica Byrum, the assistant vice president of social media for and co-author of Youtility for Real Estate as she answers all your questions and teaches you how to leverage new features and tools to get “thumb-stopping” content that drives engagement and ties back to your bottom line.

Don’t let your efforts go without results! With these tips and tricks, you’re sure to succeed in creating content that stands out from the crowd.

What You’ll Learn from this Workshop:

  • Explore a content accelerator blueprint that encourages engagement
  • How to map your content experiences to your buyer’s journey and distribute across channels to reach your audience.
  • Tips to reboot a current content plan that isn’t meeting expectations.
  • How to approach content with brand consistency in mind.
  • Specific strategies for building your own influencer marketing program to amplify your brand.
  • New features released across the major social media platforms and design ideas to create the perfect piece of content.
  • The tools and processes to bring your concepts to life.

What Our Attendees Say About Erica Byrum

Consistently one of our most highly-rated conference presenters, Erica Byrum delivers compelling content and actionable ideas you can implement immediately!

“I love Erica’s Pre-Conference Workshop. This is always a great crash course in the current best practices across all social channels.”

“Erica covers such a range of topics that I would love to learn more. She could have double her presentation time and I would not have lost interest. Great information!”

Erica is the assistant vice president of social media for, the leading online apartment listing website and its network of nine home rental sites powered by CoStar.

With over 15 years in real estate marketing, Erica is an industry visionary whose expertise is rooted in social media and digital marketing to strengthen brand presence and increase revenue. She directs the business development, product marketing, sales and operations efforts for its social suite of products, a full-service offering that optimizes the online reputation and social media footprint for multifamily real estate properties.

Co-author of Youtility for Real Estate, Erica is well-known for revolutionizing social media and has become a top influencer and sought-after speaker at many marketing and industry conferences. A recipient of the PR News Social Media MVP award, the Sarah Malone award and a two-time President’s Club winner, Erica also serves on the board for the PRNews Social Shake-Up Show. An accomplished marketing professional, her contributions have made a significant impact on large brands spanning multiple industries including residential and multifamily real estate, vacation rentals, commercial truck and equipment, and sports and entertainment.

A Cum Laude graduate from Old Dominion University in Norfolk, VA with a degree in sports management, a minor in marketing and played on the women’s division one soccer team, Erica and her family reside in Norfolk, VA.

Register for the Best Value package to hear Erica’s talk as well as our other pre-conference workshops and all the general sessions including powerhouse keynotes Andrew Davis and Andy Crestodina!  Take advantage of our lowest rates in effect now.




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