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January 8-10, 2020
The Meritage Resort and Spa | Napa, CA

Create Winning Facebook and Instagram Video Ads

Discover the secrets of creating high-converting video ads on Facebook and Instagram. In this intermediate-level session, you’ll learn what every multifamily marketing team needs to know.

Key Takeaways from This Session

• How to time your message for maximum impact
• The one key element your ad must have
• Learn to position your solution as the answer to their problem
• The Devil is in the details – Small things matter here
• Why what happens next is critical to conversion

Facebook and Instagram dominate the mobile space. One in five minutes on mobile is spent on them; together they are beating out the next 10 mobile platforms combined. Campaigns that run across both channels get better website clicks, website conversions, and video views. Find out how to harness the power of video ads where your audience lives – on mobile – through Facebook and Instagram.

About Our Speaker – Geek Liaison

Host of the Social Savvy Geek Show and Social Media Influencer, Laura Pence Atencio has a gift for creating order out of the chaos which she uses to help small businesses get real traction out of their digital marketing. Known for her directness, desire to see change-makers excel, and ability to communicate complicated concepts simply, she has been dubbed the “geek liaison.’ Her ability to break down tech-speak into common language makes Laura a highly-sought after speaker. A lifelong fan of Star Wars, a US Masters Swimmer, Laura also served as a Combat Engineer in the Virginia Army National Guard.

Take advantage of our lowest rates of the year — register  for the best value to secure your spot in the general sessions and all the pre-conference workshops!  Learn more 

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