Google Tips and Strategies According to Google

Google is in the house! Riva Akolawala will share her wealth of knowledge and expertise on all things related to Google. Topics you’ll learn about include: Measurement What key metrics should we be looking for when assessing ads campaigns? Privacy Centric Measurement: 3rd party Cookie deprecation in 2024 and what does this mean for advertising?…

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Amplify Marketing Impact: Integrate Multi-Channel Efforts

Announcing Friday’s Morning Keynote- Amplify Your Marketing Impact: Integrating Multi-channel Efforts Without Increasing Your Workload You’re managing campaigns across many channels – social, email, SEO, paid ads, and more. But fragmented efforts deliver fragmented results. How do you coordinate channels to multiply your ROI? You must efficiently repurpose content, identify patterns in performance data, and…

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