How to Maximize the Impact of Instagram

Globally recognized Instagram expert Jenn Herman will show us how to maximize the power of this platform.

Millennials account for the largest demographic of rental tenants today. And do you know where millennials hang out? On Instagram! Join Jenn Herman, the world’s forefront blogger on Instagram marketing, for a jam-packed session that will give you actionable takeaways to implement immediately and which will help you attract more tenants and increase resident retention rates! She will give you specific content strategies and detailed insights into what will make Instagram work for you. In this session you’ll learn:

  • How to maximize your bio to connect with new potential tenants and existing tenants better
  • How to create content that appeals to your ideal audience
  • How to use hashtags, Stories, and more to grow your audience on Instagram



Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.

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