Optimize Facebook Using Custom Audiences and Lookalikes

How can you make your Facebook advertising more effective using your first party audiences as Custom Audiences and also Lookalike seed audiences? This session will touch on common sources for audiences, how to set up nested audiences using exclusions, how to test which audiences are best performing, and how to ensure you’re giving Facebook enough…

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Facebook is in the House

Manny Walton, Client Solutions Manager at Facebook and Tiffany Wang, Client Partner in Real Estate at Facebook will present on the topic entitled “Navigating the Evolving Social Media Landscape – Facebook POV” The State of the Industry from the Point of View of Facebook Facebook has been at the forefront of protecting its user’s privacy,…

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