Multifamily Social Media Summit

Blog

Multifamily Edition: 5 Easy Social Media Updates to Keep Prospects Engaged

By Sara Monzingo
February 14, 2018

Welcome to 2018! The holidays are through, and everyone is getting back into the swing of business-as-usual. For multifamily in particular, right now is a great time to take stock of your online presence and revamp your approach. During this lull before leasing season picks up again come April, you have time to be strategic and assess your brand.

Read more.



The Resident Voice Batters or Resident Voices Matter
The Importance of Timely Responses to Social Presence

By Hila Shpigelman
February 12, 2018

Now more than ever apartment communities are paying close attention to their online presence. As ratings and reviews continue to increase in importance, comments can drastically move the needle one way or the other. It’s critical to thoughtfully manage all comments – good or bad – to communicate that you actually care about what is being said about the property online.

Read more.



Why Instagram Stories Belongs in Your Social Media Program

By Erica Campbell Byrum from ForRent.com
February 9, 2018

Not so long ago, Facebook was the only game in town for property managers who wanted to engage current and prospective residents on social media. With a massive user base that includes well over 80% of online adults 18-59 and nearly 70% of those older than 60, it’s still a cornerstone of any social media marketing program. But newer platforms are delivering additional opportunities, and topping the list is Instagram Stories.

Read more.



Tackling Facebook for Multifamily: A Paid & Organic Approach

By Sara Monzingo
January 29, 2018

Facebook boasts more than 2 billion users globally. And according to Facebook CEO Mark Zuckerberg, the average U.S. user spends more than 50 minutes a day on the social site. Between their job, relationships, personal responsibilities, and Netflix – that is a sizeable chunk of devoted attention, which means a lot of opportunity for you to get in front of prospective residents. But what kind of strategy is best? And where should you start?

Read more.



4 Ways Instagram Can Improve Customer Engagement

By Mark Ham
January 26, 2018

Well, social marketers, the reports are in: Instagram is officially one of the hottest social platforms for customer engagement. In fact, according to a recent article in Forbes, “Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 500 million active users, it’s currently the second most popular social media network in the world.”

Read more.



Improving Your Resident Engagement

By Hila Shpigelman
January 10, 2018

Listen to your residents. You – and your residents – will be happy you did. Oftentimes the question is asked: how do I get my residents more engaged? How do I ensure a high level of satisfaction? How can we keep them happy?

Read more.


10 Easy, Free and Engaging Ideas for Facebook Live Videos at Your Property

By Christina Singleton from Show Your Property
November 29, 2017

Seattle. Denver. Houston. San Francisco. Atlanta. Boston. What do these cities have in common? In addition to being really great places to live, they’re also the most saturated and highly competitive rental markets in the nation. If you own or manage apartment communities in any of these cities, you know how hard it is to attract attention to your business.

Read more.


Use Inbound Marketing to Stand Out in Saturated Markets

By Bobbi Steward from G5
November 27, 2017

Seattle. Denver. Houston. San Francisco. Atlanta. Boston. What do these cities have in common? In addition to being really great places to live, they’re also the most saturated and highly competitive rental markets in the nation. If you own or manage apartment communities in any of these cities, you know how hard it is to attract attention to your business.

Read more.


7 Social Media Tips Property Managers Needs to Know

By Joanna Tran from MeetSoci
October 31, 2017

As a property manager, social media might be the last thing on your mind. After all, isn’t “social media” just liking photos of cute dogs and finding the best donuts located nearby? That might be true, but there is a lot more to social media than just that.

Read more.


Let’s Get Visual: 5 Ways to Humanize Your Property

By Erica Campbell Byrum from ForRent
October 10, 2017

We all know that a picture is worth 1,000 words, and that axiom holds as true for multifamily marketers as it does for promoting consumer products. (Who doesn’t remember the Coca-Cola polar bears?) Fortunately, today’s social media provides a growing number of visual channels to help us reach and engage residents and prospects. The challenge is to do it effectively.

Read more.


Keynotes and Agenda Announced for 2018!

September 14, 2017

We are excited to announce our keynotes and agenda for the 2018 conference.

Read more.