Multifamily Social Media Summit

Advisory Board

Michael Huereque Photo
Michael Huereque
Director, Marketing
Cardinal Group Management

Michael is responsible for the overall planning and strategy of the Marketing department. He ensures that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals set forth by the company’s strategic initiatives.
Prior to joining Cardinal Group, Michael worked as the Director of Operations at an analytical marketing firm in Austin, Tx. Michael has taken this experience and now uses data to determine the best trends and successes affecting the multifamily housing industry today. He regularly delivers these projections for the benefit of all Cardinal Group partners and associates.

Michael graduated with a B.S. in Communications from the University of Texas at Austin. He has seven years of combined marketing and media relations experience.


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Sara Scarborough Graham
Director of Marketing
Dolben

As Dolben’s head of marketing, Sara’s responsibilities include brand management, evaluating and implementing new media and marketing technologies, new business development, and overseeing property enhancements. She also is charged with designing and executing leasing training programs for Dolben’s onsite professionals. Her background encompasses more than 15 years of real estate marketing experience, with previous roles including oversight of integrated marketing and communications efforts for real estate investors/developers, real estate services companies, and commercial mortgage firms.

A frequent speaker and moderator at national multifamily conferences, Sara also serves on a number of industry committees and advisory boards at both the local and national level. She earned a BA from Colby College, and an MA in Integrated Marketing Communication from Emerson College.


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Angela Flick
Director, National Property Marketing Programs
Greystar

Angela Flick is the Director of National Property Marketing Programs for Greystar, the largest property management company in the United States.
Angela has enjoyed the world of sales and marketing since 1998 and continues to have a passion for understanding not only the how and the who of the customer life cycle – but the why! Multi-family residential real estate is where she has called home since 2005. Angela has had the opportunity to manage teams and programs in a quickly evolving marketing space, with a need to target a variety of demographic groups all at one time. She loves leading teams that have a desire to grow and learn and partnering with her peers to come up with innovative strategies and solutions.

Her previous positions have included Vice President of Property Marketing at Riverstone Residential Group; Regional Director Marketing and Education at ConAm Management; and Regional Marketing Director at Simpson Property Group.


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Marcia Bollinger
President
Apartment Finder

Marcia Bollinger is the President for the Apartment Finder and has been with Apartment Finder for almost 10 years, leading the Orange Teams and local lead generation, developing sales and service initiatives, and working to brand and market to clients and consumers.

Ms. Bollinger has been very active in the Multifamily industry for over 30 years serving on numerous apartment association committees to help with the betterment of the multi-family industry on a local, state and national level. She won the National Apartment Association’s 2003 NSC Paragon Award for her many contributions and strong commitment to the multi-family industry. Ms. Bollinger was one of the first to earn her Certified Apartment Supplier designation and was the first recipient of the National Apartment Association NSC Victor Award in 1995 as well as many other recognition achievements through the years.

Apartment Finder provides advertisers with leads from prospects wherever they are searching for new apartment homes – online, through interactive print, via mobile, and through social content. ApartmentFinder.com’s location based search for today’s smart phone shopper connects more consumers, any time and place when they are ready to shop and has proven a key search tool for consumers.

Apartment Finder shows up everywhere prospects are looking, Finder is leading the way in customer service and retention. Three recent, independent studies reported that consumers prefer ApartmentFinder as their #1 choice when searching for an apartment!


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Adam Japko
Founder & CEO
Esteem Media

Leading up to founding Esteem Media and its managing investor role in New England Home Magazine, LLC., Adam served as President of DigitalSherpa, a high growth SMB social media and internet discovery business offering content, social media, reputation management, local listings, lead generation, web business intelligence, and other internet marketing programs. The company served over 4,000 SMBs. These experiences, along with the success of his wine blog, WineZag, reaffirmed a deep belief that community engagement, quality content, and in-person networking are lethal tools for transforming brands and businesses in meaningful ways.

Prior to DigitalSherpa, Adam lead the creation of the largest network of regional luxury shelter media properties for Network Communications, Inc (NCI). While President there, he acquired or launched all of the properties that now make up Esteem Media, Inc.’s portfolio.

Earlier, Japko spent 14 years at PennWell Corporation, a privately held business-to-business information provider serving the global Technology, Energy, and Municipal Services markets as President and Chief Operating Officer of the Advanced Technology Division and member of the company’s board of directors. His background in the publishing, online, and event management industry also includes management positions at Media Networks, Inc. a 3M Company specializing in local networks of national magazines including Time, Newsweek, Sports Illustrated, and Business Week, Sunday Magazine Network, and various B2B media companies including BMT, Gralla, and Miller Freeman (United Newspapers).

Adam continues as an active member of the wine industry’s social media landscape through his award winning blog; WineZag. In 1979 Japko received a BA in Journalism from New York University.


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Jared Miller
Managing Director, Asset Management & Operations
Homestead Development Partners

Jared started Homestead Development Partners in 2015 as Managing Director, Asset Management & Operations. He brings 18 years of apartment management experience to the company.

The reasons Jared joined Mike and Evan to start Homestead are simple. He has a core belief that there is a better way to create a leading company, do business and deliver exceptional products to the market. Although Homestead Development Partners isn’t directly managing each asset, Jared is focused on developing a customer service experience that is second to none. Jared brings a wealth of experience to Homestead in the areas of operations, marketing, branding, training, asset management, business development and communications on a broad range of property types and asset classes. During his career, he has overseen portfolios ranging from 2,000 to over 30,000 apartment homes – including a few thousand beds of student housing.

Prior to starting Homestead, Jared was the Senior Vice President and Director of Asset Management at The Bainbridge Companies. He is a regular speaker at industry conferences including the Multifamily Executive Conference, The Apartment Internet Marketing Conference and various conferences for the National Multi Family Housing Council. In 2010, Multifamily Executive Magazine named him their first inaugural Rising Star of the Year.

Jared is a graduate of Columbus State.


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Jennifer Staciokas
Senior Vice President, Marketing & Training,
Pinnacle Family of Companies

Jennifer Staciokas is Senior Vice President, Marketing & Training, Pinnacle Family of Companies. Ms. Staciokas began her career with LPC over 13 years ago. Since that time, she had served the company in numerous capacities applying her flexibility, insight and wisdom to lead this integral aspect of the organization into the future.
Ms. Staciokas holds a B.A. in French from West Chester University and an M.A. in International Commerce & Policy from George Mason University. She is a regular guest speaker, facilitator, and moderator at the Apartment Marketing Conference, NMHC Operations & Technology Conference, the National Apartment Association Education Conference, the Crittenden Multifamily Conference and MultifamilyPro’s Brainstorming Sessions. Ms. Staciokas is also actively involved with NMHC and NAA as a member of the NMHC Emerging Leaders Committee, the Vice Chair of the NMHC Technology, Marketing & Social Media Subcommittee, the NMHC Operations & Technology Conference Subcommittee and an NAAEI Board Member, Curriculum Committee Member, and Program Advisory Board Member.


Carrie Polonsky Photo
Carrie Polonsky
Director of Training
Steadfast Management Company

Ms. Polonsky started her career in real estate sales in Chicago’s illustrious Gold Coast. After transitioning out of private real estate sales, she landed a career with Planned Property Management in Chicago, where she served in several operational roles largely focused on marketing and resident services.
After relocating to Los Angeles, Ms. Polonsky joined AIMCO as the Director of Sales and Marketing and Director of Sales Performance at AMC, where she was responsible for branding, advertising, reputation management, and educational design and delivery.

In 2015, Ms. Polonsky joined Steadfast Management Company as Director of Training. Ms. Polonsky is regarded as an innovative force in the arena of training, instituting, and streamlining original training programs.

Ms. Polonsky is a speaker at various multifamily housing and real estate events such as the AAOC Trade Show and Educational Luncheons and the NAA Education Conference. She also serves on the Education Committee for AAOC, Advisory Board for Social Media Summit, and is a MultiFamilyPro Brainstorming facilitator. She resides in Southern California with her two children and enjoys a nice glass of red wine.

Steadfast Management Company, Inc., an affiliate of Steadfast Companies which was founded in 1994, operates more than 30,000 apartments throughout the United States. The company manages and consults in all phases of multifamily development, acquisition, repositioning, operations management, and ownership. Steadfast was celebrated as one of Multifamily Executive’s Top 50 Multifamily Companies in 2015.


Virginia Love Photo
Virginia Love
Vice President, Leasing and Marketing
Waterton Residential

Virginia Love began her property management career as a leasing consultant in 1991 for Trammell Crow making $5.15 per hour, a 20% housing discount, and an average $17.50 per lease. Currently, she is the Vice President, Leasing and Marketing for Waterton Residential, a Chicago, IL based property management firm with over 18,000 apartment homes in a variety of markets. Ms. Love is responsible for the national and site level marketing, branding, promotion, and training programs as well as technology and operations systems to maximize the communities’ performance. She has presented countless leasing, marketing, and operational training sessions at the local, state, and national association level. Virginia resides in Atlanta, GA and serves on the Board of Directors and immediate Past President of the Atlanta Apartment Association, a board member of the Georgia Apartment Association and is also a NAA Lyceum Graduate.

Waterton Residential, one of the leading multifamily companies in the nation, is focused on the acquisition and management of apartment communities in multiple markets. Since its inception in 1998, the Waterton Residential team has remained committed to outstanding customer service by providing a community our residents are proud to call home. With over 18,000 apartment homes Waterton Residential brand signifies exceptional living experiences, a sense of community, and home. Waterton employs 500 associates who are committed to achieving the Waterton Residential vision – To Be THE Leader In The Multifamily Industry.