About the Summit
The Multifamily Social Media Summit is the ONLY event specifically developed for property management firms leveraging social media and content marketing to retain and attract new residents. Sessions include a mix of business and technical topics that focus on social media measurement, ROI, and implementation.
Who Should Attend
Senior and mid-level executives and managers in property management companies including:
Multifamily Industry Executives and Managers, Regional Management Executives and Managers,
Owners, Developers, Asset Managers, Marketing Professionals, Social Media Specialists
Keynotes and Agenda Announced for 2018!
In our opening keynote "Digital Disruption: Keeping Up With Today's Consumer," James McQuivey, VP and Principal Analyst at Forrester and author of the book Digital Disruption, will discuss how consumers have embraced new technologies that help them get what they want, when and how they want it. Digital disruptors succeed by learning how to use the new technologies of communication, interaction, and relationship to offer consumers the right thing at the right time. In this session, McQuivey will help attendees understand how fundamental, how fast, and how final this change is for every industry, including property management which necessarily helps people get the most out of their living environment.
Our keynote for Friday is Beverly Jackson, VP for Social Media Marketing and Content Strategy for MGM Resorts International, who will share her most successful social media strategies. MGM Resorts International is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay and The Mirage. In this role she champions the Company as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving production of compelling content. Beverly has a passion for mobile innovation working for some of the world’s most iconic brands. Prior to her work at MGM, Beverly served as the Head of Social Marketing for Yahoo and created the award winning social media program for the GRAMMY Awards.
Learn more about our speakers and agenda.
2017 Summit Testimonial Video